About the AIMIA Digital Services Index™
2009 Online Survey
Australian Interactive Media industry Association (’AIMIA’), IBM Australia and Hyro Limited have released the 2009 AIMIA Digital Services Index™ Online Survey.
This survey provides insights into attitudes and intentions regarding Digital Services in 2009. Thank you to everyone who participated and contributed to these important insights into the Australian Digital Services Industry.
All participants will receive an email copy of the 2009 AIMIA Digital Services Index™ Online Survey in May 2009.
If you did not participate in the survey, but would like to receive a copy of the 2009 AIMIA Digital Services Index™ Online Survey Report, please click here. You will also receive a copy of the 2008 AIMIA Digital Services Index™ Report with our compliments.
About the AIMIA Digital Services Index™
For the very first time, the true level of investment and expenditure in Australia’s digital services industry has been quantified. The AIMIA Digital Services Index™(DSI) delivers insight into the digital services industry to help businesses make smarter decisions. The DSI is a joint initiative of Australian Interactive Media industry Association (’AIMIA’), IBM Australia and Hyro Limited.
Digital services expenditure has traditionally been measured in terms of online advertising spend however, this only represents a portion of the total digital spend of businesses in Australia. To understand the total view of the market, investment in content, applications, professional services, infrastructure, hosting and connectivity on a national basis need to be understood.
DSI field research is based on a rigorous research process to gather data from Australian media, banking, finance, retail and government agencies. The DSI is a comprehensive view of the size of today’s digital services industry and its future expectations for growth. It is needed because of the phenomenal pace of innovation and change in digital services.
The DSI builds a comprehensive view of the size of today’s digital services industry and its future expectations for growth.
To receive a complimentary copy of the inaugural AIMIA Digital Services Index™ report from 2008, please click here.
