DSI™ Methodology

The AIMIA Digital Services Index™ (”DSI™”) Methodology is based around robust principles of statistical analysis. Together, the AIMIA DSI™ partners have engaged leading international market research firm, Springboard Research to conduct extensive field surveys of a range of Australian companies and government agencies of varying sizes. The sample size (100 entities and in many cases, multiple respondents within each entity) ensures statistically sound results affording accurate and reliable estimates of the Digital Services market in Australia.

The survey considers three time periods for analysis; previous year, current year and next year and thus establishes a basis for short-term trend analysis. Over future surveys, we will build on this data to establish longer term trend analysis.

The DSI™ considers all aspects of expenditure and investment required for effective and successful digital business today. Unlike other analysis, the DSI™ considers the investments required in network infrastructure, hardware and software technology, consulting, implementation and professional services, digital strategy, creative and production, campaign services and online advertising.

The AIMIA DSI™ is the most comprehensive analysis of the Australian Digital Services market ever undertaken.

Online Survey 2009

The 2009 Online Survey is intended to provide an interim snapshot of attitudes and intentions to Digital Services. To complete this analysis we have extended an invitation to organisations of all sizes to answer 12 simple questions about their levels of investment in Digital Services and intentions regarding Digital Services for 2009.

This survey will run through March and April 2009, with the results to be announced in May.